These 5 Startups At Israel’s 4th Vegan Fest Lead In Food Tech Innovation

Israel’s 4th Vegan Fest, stated to be the world’s largest vegan competition, welcomed above 100,000 attendees to Tel Aviv this 7 days for 3 days of vegan delicacies and innovation.

The party — held at the Sarona intricate in the metropolis that has been called the “vegan capital of the environment” — is using place for the initial time given that 2019.

Structured by Vegan Welcoming, the Israeli organization that operates to endorse veganism and animals proper established in 2012, Vegan Fest featured 100 Israeli vegan foods stalls representing local vegan dining places and corporations. The event, which was free to the general public, also had cooking classes, holistic functions, lectures, reside songs, and workshops.

Competition attendees and field industry experts arrived alongside one another at the festival’s FoodTech area to focus on the newest improvements in vegan food stuff technologies. The FoodTech region highlighted Israel’s potent foodstuff tech business, with community organizations symbolizing tech ranging from 3D-printed steaks to milk produced from cells to meat solutions developed from mushrooms.

“Israel is thought of the most vegan place in the world,” Vegan Helpful founder and CEO Omri Paz tells NoCamels. He adds that the Israel is regarded as “a hub for vegan food stuff tech companies” and that it is the place “with the biggest sum of vegan food stuff companies and investments.”

In the “Leading Women in FoodTech” panel on Tuesday, Dr. Hila Elimelech, co-founder and head of R&D at Israeli plant-primarily based fish startup Plantish, advised the crowd that 10 % of Israel’s population is vegan.

vegan fest
A panel of leading females in vegan foods tech at the Vegan Fest in Tel Aviv on Tuesday. Picture by Isabel Engel.

Veganism is on the rise – in Israel and about the planet – as folks look for much healthier and environmentally conscious strategies to take in foods. In accordance to animal welfare business Animal Matters, about 70 billion farm animals are reared every yr for food items – a amount that is unsustainable for the earth. The worldwide vegan market place is developing exponentially, with the plant-dependent marketplace to get to $16.7 billion by 2026, in accordance to Statista, a German organization specializing in industry and shopper knowledge. Being vegan is no longer a niche trait but a life style choice a lot of pick out to adopt.

“This is not a trend any longer, this is genuinely getting to be who we are. We are likely to be various customers. I’m not declaring all people in the potential will be vegan or vegetarian. What I am stating is that the foreseeable future of meals will glimpse different and will supply different men and women various selections of nutritious and plant-dependent goods,” InnovoPro CEO Taly Nechushtan tells NoCamels. Nechustan appeared with Dr. Elimelech and other people in the “Leading Females in FoodTech” panel.

Vegan Fest has grown drastically considering that its initially gathering in 2013, which welcomed close to 5,000 attendees. This year’s party – in collaboration with the Tel Aviv Municipality – hosted numerous major Israeli innovators in the realm of vegan foodstuff tech. In a sequence of panels – such as ones titled “Failures and Successes – The Worries in the Entire world of Entrepreneurship” and “The Future of Food” – the festival aimed to spotlight the work of Israeli businesses crafting far more sustainable meat and protein choices.

vegan fest
The scene at Vegan Fest in Sarona complicated this week. Image by Isabel Engel

“We genuinely feel that the vegan foodstuff tech corporations have a critical position in the vegan revolution. So, we want to advertise that as considerably as probable due to the fact we are large believers in the technological know-how,” Paz provides.

In light of the festival, NoCamels spotlights 5 Israeli providers collaborating in Vegan Fest that are transforming the planet of meals tech via ground breaking vegan items. 


At a time in which the unsustainable desire for seafood is at an all-time superior, vegan food stuff tech enterprise Plantish is reinventing the way that buyers try to eat fish. Doing the job to generate fish and seafood analogs derived from plants, Plantish is giving the finish practical experience of fish dishes for these trying to find to reduce their environmental impression. Their initial item, a whole-reduce vegan salmon fillet, was released in January. The modern ‘fish’ item destinations a high quality on a regular – and delectable – salmon working experience with no the destructive toll on the ocean.

“We are generating cultured meat, we are making texture and flavor which look like, smell like, and truly feel like fish without the need of hurting a one animal. This is anything which is tremendous interesting just about every day,” says Dr. Elimelech at the “Leading Girls in FoodTech” panel Tuesday. 

Plantish states its salmon is nutritionally comparable to traditional salmon, and is higher in protein, Omega-3s, Omega-6s, and B nutritional vitamins. Photograph by Shahaf Beger

Started by the staff of Dr. Elimelich, Dr. Ofek Ron, Dr. Ron Sicsic, and Dr. Arial Szklanny, the Plantish corporation is performing to lessen human impression on the oceans – specifically throughout a period in which ocean acidification is on an exponential rise. 

Using the competition as a system for vegan food items tech innovation and collaboration, Dr. Elimelech suggests she and the Plantish crew are hoping to continue to adjust the way that all individuals consume fish. 

The enterprise will ride on the growth of the vegan seafood business and aims to launch its item in dining establishments throughout Israel by 2024. 


Founded by Dr. Ascher Shmulewitz in 2013, InnovoPro aims to launch the “chickpea revolution” via innovative chickpea-based protein goods that are marketed to food stuff creation firms worldwide. 

With a investigation and progress team devoted to extracting protein out of chickpeas – a protein acknowledged in the vegan community as a super-food items legume – InnovoPro is dedicated to supplying organizations components for clean up-label vegan merchandise. Their chickpea protein goods are neutral in flavor and texture with solid emulsification homes so they can be additional to a vast assortment of food merchandise. At present, the group is concentrating on a few pillars: the company’s system, global arrive at, and a sustainable offer chain. 

“We imagine that the much more folks will be associated in lessening our effect, we can do a great assistance for the up coming era,” InnovoPro CEO Taly Nechushtan tells NoCamels. 

InnovoPro's chickpea-based yogurt. Courtesy
InnovoPro’s chickpea-based mostly yogurt. Courtesy

More than supplying healthy chickpea-primarily based protein elements, InnovoPro is hunting to reduce the human footprint on the earth. Their sustainability attempts, coupled with their impressive approach to protein harvesting, make InnovoPro a video game-changer in the realm of vegan food items tech. 

InnovoPro is hunting to add new products and solutions to their chickpea platform, like a texturized protein for meat-analog formulators and an egg-white alternative for bakers. It is only as a result of high-tech innovation that the use of vegan components will proceed to rise, Nechushtan points out. 

“But how can you adjust present-day food items formulations and preparing methods with out new technologies and new elements? It’s like the rooster and the egg. You should use new elements, new meals tech remedies, new systems in purchase to boost the category of food,” Nechushtan provides.

Kinoko Tech

Israeli food tech firm Kinoko Tech is performing to create the future era of protein-prosperous food items by means of fungi and fermentation technologies. At Hebrew College, the Kinoko team uncovered a way to develop mushrooms into meat choices. Their pure fermentation course of action generates a merchandise that has a meat-like flavor and texture with high nutritional price. 

The corporation was started in 2019 by 3 women: Dr. Jasmin Ravid, Dr. Daria Feldman, and Hadar Shohat. The women’s joint background in nutritional sciences, microbiology, and food stuff know-how has led Kinoko to be a match-changer in the vegan startup planet. 

Edible mushrooms. Graphic by Manfred Richter from Pixabay

Their goods – far more than supply buyers with delicious protein options – are both of those plant- and local weather-helpful. The organization aims to acquire strides in sustainable foods to decrease environmental affect and the burden of the modern day inefficient food items technique.  

“I see large worries in advance of us with the massive technique, but I am really psyched about the quantity of men and women and expertise and income that is now likely into finding a remedy for this dilemma. We are not wanting away anymore, we are searching straight into the challenges and trying to resolve them. And that excites me,” reported Kinoko co-founder Jasmin Ravid in a Vegan Fest panel. 


Remilk is working to develop actual dairy without having the need to have for cows by microbial fermentation. Their products invitations buyers to rethink their idea of dairy by building equivalent milk merchandise without the need of a unfavorable environmental impression. 

Remilk’s innovation stems from milk proteins, which they copy and insert into yeast. The end result? Authentic milk proteins that, when put together with vitamins, minerals, and non-animal fats and sugar, acquire into genuine dairy merchandise. 

Remilk serves up animal-free 'dairy' products. Photo: Remilk
Remilk serves up animal-no cost ‘dairy’ products and solutions. Image: Remilk

The firm is not only supplying an environmentally-aware choice to cow-based mostly dairy, but it is also building a more healthy product for customers. With milk goods deriving from fermentation and not cows, Remilk provides people with a cholesterol-, lactose-, hormone-, and antibiotic-free of charge merchandise – all even though being 100% cruelty-cost-free. 

The corporation, launched in 2019 by Aviv Wolff and Ori Cohavi, elevated $120 million this 12 months to more its true dairy protein production on a bigger scale. Scheduling to launch the world’s biggest total-scale precision fermentation facility in Denmark, Remilk will go on to innovate and develop authentic dairy in labs, not farms.   

The corporation was featured in “How to join the food items tech field?” and “The Potential of Food” panels in the meals tech place at Vegan Fest this 7 days.


MeaTech, an international deep tech meals corporation doing work in the industry of cultured meat, was a Vegan Fest sponsor and participant. The company’s CTO, Dan Kozlovski, was a featured panelist on “The Long term of Food” panel on Tuesday, although Business enterprise Growth Manager Yair Ayalon gave a lecture on Wednesday and Biologist Dana Hillel gave a lecture on MeaTech’s cultured meat enhancement approach on Thursday.

In 2019, Yaron Kaiser and Arik Kaufman co-founded MeaTech to carry sustainably-sourced and genuine meat products and solutions to the vegan food stuff industry. Their group now functions with two major technologies: mobile-based mostly procedures and cultured steak goods. In their mobile-primarily based eyesight, MeaTech develops mobile lines and functions with stem cells to kind ground meat possibilities. To develop cultured steaks, MeaTech makes use of progressive 3D printing systems and incubation.


MeaTech 3D printing
MeaTech’s 3D meat printer. Courtesy.

The enterprise aims to build higher-excellent genuine meat merchandise that are each safe and slaughter-free of charge as a result of significant-technologies science. They aimed to showcase their merchandise and partake in the vegan foodstuff innovation scene at the recent Vegan Fest. 

“Vegan Fest is a exclusive prospect for MeaTech and other Israeli food items-tech and choice protein startups to have interaction the vegan neighborhood with a shared vision of transforming foods sourcing and devices to handle problems this kind of as animal welfare, the restoration of ecosystems, and world wide foodstuff safety,” reported Arik Kaufman, MeaTech’s CEO mentioned in a statement ahead of the event. 

Rebecca R. Ammons

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