TOMRA Food announces new brand strategy, affirming its future direction and broader role In society

Push Release

TOMRA Food stuff has unveiled a new model tactic that highlights the benefit it produces for customers and food items output throughout the world, spotlights the ambition it shares with prospects, and produces cohesion with previous business enterprise mergers and acquisitions.

These improvements ended up declared today at a push conference at the Fruit Logistica trade clearly show in Berlin, Germany, by Tove Andersen, President and Main Government Officer of TOMRA, and Michel Picandet, Executive Vice President and Head of TOMRA Food.

Affirming TOMRA Food’s commitment to get the job done even closer with growers, packers and food processors to optimize food items generation, bit by little bit, the TOMRA Meals model name will now be accompanied for the first time by a tagline: ‘Every Resource Counts’. 

To align TOMRA Food’s operations, which have developed more than the a long time with mergers and acquisitions, two companies obtained by TOMRA in 2018, Compac and BBC Technologies, now undertake the TOMRA Foods brand name name. These will variety a newly-made business area, TOMRA Fresh Food stuff, when TOMRA Food’s other functions turn into section of the TOMRA Processed Foods company space.    

Mrs. Andersen commented: “The way we convey to our brand story isn’t really only about speaking TOMRA Food’s latest posture and foreseeable future ambitions. It is also component of TOMRA’s broader approach to make a beneficial variance to the world we stay in. We can obtain this by doing the job carefully with shoppers and establishing a frequent way of performing factors to leverage strengths across the Team. The revised branding is also section of a system to catch the attention of new talent to the TOMRA team and TOMRA Food, to drastically enhance our workforce by 2026.”

Mr. Picandet commented: “We are now presenting our brand in a way which recognizes how our strains of small business and our clients are more powerful alongside one another. Concerning us, we have the experience to renovate the meals marketplace and lead the source revolution, contributing to the sustainability agenda and aiding to drive transform for a improved planet. Trying to keep this perspective for the very long expression helps individuals superior have an understanding of the actions wanted in the shorter time period.

“Our revised manufacturer story also displays how, by reformulating technique in the last pair of decades, TOMRA Food has established out on a far more plainly described path. This tactic is centered on three pillars: on advancement, to mature the business enterprise faster and greater on excellence, to be very best-in-class in almost everything we do and on expertise, to consider care of our individuals and support their growth. Updating our manufacturer story will also aid entice new expertise to TOMRA, which is essential, for the reason that every thing we realize for our business and for our consumers is driven by men and women. In actuality, our people today are our resource revolutionaries!” 

Generating Every Useful resource Count   

TOMRA Food’s latest manufacturer placement is as ‘an ground breaking service provider of greatest-in-class write-up-harvest methods, intelligence, and lengthy-time period partnerships for sustainable, safe and sound, higher-high quality foods production’. The enterprise strengthens its management place not only by building and producing the most powerful sorting and grading alternatives, but also by reworking highly developed technologies and elaborate information and facts into useful intelligence. 

These capabilities matter additional now than ever prior to since the planet’s increasing population has an growing want for risk-free, large-excellent, and sustainable food stuff. Sharing collective roots of know-how in the food business with farmers and business people, TOMRA Food stuff actually understands that every single useful resource counts. And by building on its heritage with farmers and many years of entrepreneurship all over the foods field – and by operating alongside one another with growers, packers and food items processors – TOMRA holds the crucial to enhance foodstuff creation, co-developing sustainable value now and for foreseeable future generations. 

Mr. Picandet stated: “TOMRA has by now expanded its collaborative technique from customers to associates and other marketplace professionals to enable the food items supply chain in resolving the problems brought about by loss of mother nature, the effect of local weather, and mounting inequalities. Concentrating on client requirements and utilizing the most state-of-the-art digital options, we can enormously decrease food stuff loss. 

“By combining TOMRA’s deep expertise of food items groups and item-valued capabilities, as well as digital evaluation, there is a apparent route forward for TOMRA Foods as the undisputed world wide chief in giving exceptional intelligent sorting remedies and insights for our buyers via trustworthy, extensive-expression partnerships. This is superior for our shoppers, assisting to protect and empower their organizations, and good for lowering worldwide food decline, which the environment urgently needs.”

About TOMRA Food items

TOMRA Foods models and manufactures sensor-based sorting equipment and built-in article-harvest methods for the food stuff sector. We innovate the world’s most state-of-the-art analytical know-how and implement it to grading, sorting, and peeling. 

In excess of 12,800 models are mounted at food stuff growers, packers, and processors around the globe for confectionery, fruit, dried fruit, grains and seeds, potato goods, proteins, nuts, and vegetables. 

The company’s mission is to enable its shoppers to boost returns, gain operational efficiencies, and guarantee a risk-free foods source by using revolutionary, useable technologies. To realize this, TOMRA Food stuff operates facilities of excellence, regional places of work, and producing areas in the United States, Europe, South The united states, Asia, Africa and Australasia.

TOMRA Foods is a member of the TOMRA Group that was started on an innovation in 1972 that commenced with the design and style, producing and sale of reverse vending devices (RVMs) for automatic assortment of utilized beverage containers. Currently TOMRA provides engineering-led answers that help the round economic climate with sophisticated collection and sorting systems that improve source recovery and reduce waste in the foods, recycling and, mining industries and is dedicated to creating a far more sustainable long run.

TOMRA has ~100,000 installations in about 80 markets worldwide and had full revenues of ~10.9 billion NOK in 2021. The Team employs ~4,600 globally and is publicly outlined on the Oslo Inventory Exchange (OSE: TOM). For more information and facts about TOMRA, be sure to see


Rebecca R. Ammons

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